Thrilled to find an article today on the release of another of the One to One Marketing book series. I began my serious study of marketing back in the late 90’s when I read the book “The One to One Future” by Don Peppers and Martha Rogers. It really inspired me and opened my eyes to the possiblities of a new way of marketing.
The title of their newest book is The Marketing Century: How Marketing Drives Business and Shapes Society. In the UK they are marking 100 years of Marketing. I am celebrating 100 years of McLuhan. If we place the two timelines side by each I am sure that we could see that it is Social Media that is the greatest force on shaping society today.
Watch the video below in which Martha speaks about the skill set of a top sales person in the age of relationship marketing where the skills of sales expertise, creative and analytics are big factors. What she says really resonates with my experience of the last decade as a Sales and Marketing consultant while touching on the new position that I have adopted.