Considering that the French were early adoptors of the RAPIER sword and that one of their great novels was Les Miserables which was about life liberty and the pursuit of happiness – i.e. the French peasant revolution —the old media guard does not seem to have learnt much from this colorful past when it comes to the new media of today! It could be a European mindset or maybe it is really just the old boys of french media who think that this is a good idea — but when I heard the news flash that the use of the WORDS Facebook and Twitter had been banned from French media while driving in my fossil fool car I hit the gas in fear of a slow down of human consciousness.
Advertising 101 states that if you can grab mindshare first on any new product or service you have positioned yourself above the clouds. Take the example of Kleenex. An established brand name that we go looking for to this day! And if you can’t find it—well you might just be inclined to GOOGLE for it! Oh…there I go again…my bad —–using a brand name to describe a thing we do or possess. Of course we all know that Media controls the world and colors our perception of it. Mass media like Radio and TV – from which Twitter and Facebook are now banned in France has to realize that regardless of what they do the user is now in full control — NOT the companies that create these applications.
What they are fighting against here is indeed, bigger than the French Revolution. It is a quantum shift in the way we communicate that puts the user right in the center and ultimately obsolesces corporations. Embrace the change guys cause your ship is sinking fast and there ain’t no one coming the the rescue..for you see, the rats, the masses, the unwashed, the unwanted have abandoned it long ago! En Guarde! Alle!