At the end of the day the major benefit you get from outsourcing your social media to an expert is the peace of mind to know that it is well managed! Time and again I get clients up and running with their social media and then they think that they will take it on themselves because– it looks so easy. A well managed process is easy but designing that system and knowing what tools to use and how to make it efficient and then staying on top of new developments in the space is the key to success over the long term is not easy!
Social media has many components, not least of which is content. Managing the content requires organization, planning and tools. How effective are you at managing your social media content?