At the moment, consumer marketers are making more use of Pinterest than B2B marketers, As a Social Media Consultant I am finding once again that my clients have mixed feelings about using Pinterest.
The strategy adopted by Bluewolf below is a great way to get started on Pinterest…..
“Bluewolf does share its content on Pinterest, but it also uses the platform to share its corporate culture. This means its Pinterest pinboards include:
Pages that highlight its employees
Boards that express the company’s philanthropic efforts
Boards on thought leadership
Even boards that are just for fun, such as an “other wolves we like” board that features pins on pop culture wolf references”