B2B Social Media: How one marketer is utilizing Pinterest

At the moment, consumer marketers are making more use of Pinterest than B2B marketers, As a Social Media Consultant I am finding once again that my clients have mixed feelings about using Pinterest.

The strategy adopted by Bluewolf below is a great way to get started on Pinterest….. 

“Bluewolf does share its content on Pinterest, but it also uses the platform to share its corporate culture. This means its Pinterest pinboards include:

Pages that highlight its employees
Boards that express the company’s philanthropic efforts
Boards on thought leadership
Even boards that are just for fun, such as an “other wolves we like” board that features pins on pop culture wolf references” 

See on sherpablog.marketingsherpa.com


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s