The New New Web: Ask Not Who Needs It, Ask Who Wants It

“The necessary and sufficient conditions for this evolution are now in place — broadband, real names and tablets are the three horsemen of this New New Web. As consumers, entrepreneurs and investors, we should get used to the fact that the online economy is increasingly blurring with the offline economy, and in the limit, that distinction will disappear.” This is so true even from the persepctive of the small retail business who still has a cost structure based in Sales and Marketing in order to reach its target demographic – try as you might old media just does not cut it anymore….who reads papers, watches TV and listenes to the radio like they used to? Most folks can’t wait to get online and network and if a business can be found on the major networks they have a chance of interacting PROVIDED they know how to add value to the conversation! 

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